August 17, 2020
Member Spotlight: Meet Verizon’s Nicki Palmer .
5G will be transformative— making our lives better, our communities safer and our nation more prosperous. American wireless providers like Verizon have been key players in the rollout of 5G infrastructure and consumer devices. Verizon Chief Product Development Officer Nicki Palmer gave us an inside look on what the company is doing to make 5G a reality for consumers.
How does Verizon evolve technology to suit consumer and business needs?
Nicki Palmer: There are a variety of ways to determine where we go next with our products. Clearly, one of the things we’re most excited about is 5G and how it’s going to fundamentally change the landscape. 5G is key to ushering in the 4th Industrial Revolution. Sounds a bit dramatic, but when you really think about 5G capabilities in the mobile network, coupled with all the other disruptive, emerging technologies like AI and machine learning, augmented and virtual reality, and the Internet of Things, it’s not hard to envision a future that is dramatically different than the one that we live in today.
Why is 5G important to Verizon?
Nicki Palmer: 5G is important because it sets the foundation for a truly connected society. 5G brings dramatic improvements in bandwidth, throughput, latency and connectedness, as well as service agility, energy efficiency and reliability.
As awesome as 4G is, there are still some things that it can’t do well. 4G has limited capability to provide customized connectivity solutions. The wireless needs of businesses, consumers, first responders and gamers, for example, are not the same, and that’s where 5G comes in. With 5G, we will have the ability to combine specific network capabilities, like super low latency and super high bandwidth, to provide a slice of the network that is best designed for the task at hand. Many devices that will take advantage of this 5G network flexibility are already here. So for Verizon, 5G is now.
How does CTIA impact Verizon’s 5G and spectrum initiatives?
Nicki Palmer: CTIA has been and continues to be a good partner for us, and this industry group partnership is increasingly important in today’s complex environment.
The wireless industry is built on scale, and that requires uniform understanding of the landscape and ecosystem dynamics. Take spectrum, for example. Verizon is very bullish on 5G Ultra Wideband, which is based on millimeter wave spectrum. We have strategically acquired this spectrum and are deploying it as fast as we can so that we can bring the benefits of 5G to customers as quickly as possible. Understanding how that robust ecosystem works and is evolving, and that it’s not just a single company, or device, or country is extremely important. That’s how we get scale, and ultimately, that’s what drives agility and speed to market, unleashing the true power of 5G.
This interview has been edited and condensed for clarity.
CTIA Member Spotlights
Hear stories from members working to build our connected mobile lives & 5G future.