America’s wireless industry is defined by innovation, ingenuity and enterprise.
CTIA advocates on behalf of America’s wireless industry for legislative and regulatory policies that foster greater innovation, investment and economic growth.
The wireless industry is committed to helping consumers enrich their lives through mobile technologies and services.
Learn more about CTIA’s initiatives, recent developments and events.
CTIA represents the U.S. wireless communications industry and companies throughout the mobile ecosystem.
Blog
April 7, 2016
Americans Love #FreeData .
Today, we released a survey that Harris Poll conducted for us, which shows that Americans of all ages love #FreeData, which is watching videos, listening to music, updating social media or using the Internet without it counting against your monthly plan.
Millennials, or those 18-34 years of age, especially love the innovative offering.
- 94% were extremely/somewhat likely to try a new online service if it is a part of a free data offering
- 98% were extremely/somewhat likely to stay with their current provider if it offered free data
- 94% were extremely/somewhat likely to use more data if it didn’t count against their monthly data usage
- 77% were extremely/somewhat likely to sign-up with a new wireless provider offering free data
All adults were similar in their enthusiasm for #FreeData:
- 84% were extremely/somewhat likely to try a new online service if it is a part of a free data offering
- 93% were extremely/somewhat likely to stay with their current provider if it offered free data
- 85% were extremely/somewhat likely to use more data if it didn’t count against their monthly data usage
- 65% were extremely/somewhat likely to sign-up with a new wireless provider offering free data
Wireless consumers spoke loudly and clearly: wireless companies need to be able to continue to offer innovative products and services like #FreeData.