Programs .

Short Codes offer marketers unique opportunities to engage their audiences via text messaging. Short Codes are five- or six-digit codes that may be personalized to spell out a company, organization or a related word. Many organizations may choose to use Short Codes to send premium messages, which may charge subscribers additional fees for informative or promotional services such as coupons or news updates.

The Short Code Registry maintains a single database of available, reserved and registered short codes. CTIA administers the Common Short Code program, and iconectiv became the official U.S. Short Code Registry service provider in January, 2016.

For more information, please see the Short Code Registry’s Best Practices and the Short Code Monitoring Handbook.

CTIA created the National Emergency Address Database (NEAD) in collaboration with public safety community representatives. NEAD uses commercially-deployed Wi-Fi Access Points and Bluetooth Beacons as reference points, mapping them to street addresses and additional location information. NEAD will help 9-1-1 professionals to locate wireless 9-1-1 callers more quickly and accurately.

CTIA’s Stolen Phone Checker – powered by the GSMA Device Check service – is a public service designed to limit the resale of lost and stolen mobile devices in the United States and to help consumers, businesses, and law enforcement agencies make informed decisions about the status of a mobile device.

CTIA’s Stolen Phone Checker lets consumers and commercial users know if a mobile device is reported lost or stolen before they make a purchase. In addition, law enforcement can check – and hopefully return – found mobile devices to their rightful owner.

With its partners and members, CTIA creates certification programs, test plans and standards.