Day One
Tuesday, Sept. 12, 2006
8:00 am - 5:00 pm
Registration
9:30 am - 11:30 am
Day One Keynote
11:00 am - 12:30 pm
CTIA Smart Pass Conference
11:30 am - 5:00 pm
Exhibit Floor Open
11:30 am - 4:00 pm
SIS: Women in Leadership
12:00 pm - 5:00 pm
SIS: Data in a Wireless World—Who and What's at Risk
1:00 pm – 5:15 pm
Wireless Solutions by Vertical Workshop
1:00 pm - 2:30 pm
Wireless Email & Other Messaging Options
3:30 pm – 5:00 pm
Finding the Short-Term ROI in M2M Implementation
1:00 pm - 2:30 pm
Plenary: The Status of the Mobile Entertainment Marketplace: A Comprehensive Update Exhibit Floor Reception
3:00 pm - 5:00 pm
Exhibit Floor Reception
Video Highlights
Day One
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Steve Largent
National Framework
CTIA - The Wireless Association® President and CEO Steve Largent advocates for a national framework of wireless regulation.
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Steve Largent
Impressive Consumer Satisfaction
CTIA - The Wireless Association® President and CEO Steve Largent releases polling results that show consumers think they won't benefit from more government regulations.
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Gov. Arnold Schwarzenegger
California and Wireless
California Governor Arnold Schwarzenegger says he and his state want to facilitate the wireless industry's ability to innovate and provide more consumer and economic benefits.
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Gov. Arnold Schwarzenegger
Wireless Industry Innovation
The cost of wireless services and products continue to drop, and California Governor Arnold Schwarzenegger discusses that and the key role wireless communication plays in his state.
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CIO Roundtable
ROI and Wireless Growth
ROI and the role wireless plays in growing the enterprise are high on the list for Trammell Crow CIO Donald Goldstein; Konica Minolta CIO and VP of Information Technology Services Nelson Lin; and Accenture Chief Technology Architect Paul Daughterty.
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CIO Roundtable
Mobile Security
Security is critically important in the mobile enterprise as discussed by Sprint Nextel Regional Vice President and former SVP, Enterprise Solutions Paget Alvez; Accenture Chief Technology Architect Paul Daughterty; and Trammell Crowe CIO Donald Goldman.
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CIO Roundtable
Video and Mobile Enterprise
The value of video in the mobile enterprise is debated by Konica Minolta CIO and VP of Information Technology Services Nelson Lin; Trammell Crow CIO Donald Goldman; and Sprint Nextel Regional President and former SVP Enterprise Solutions Paget Alvez.
Day Two
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Steve Largent
Data Revenue Way Up
CTIA-The Wireless Association President® and CEO Steve Largent announces a huge increase in carriers' revenue data.
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Steve Largent
Subscriber Mark Near 220 Million
The number of wireless subscribers makes another huge leap, as released by CTIA-The Wireless Association President and CEO Steve Largent.
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Peter Chernin
Keys to Growing Mobile Audience
Newscorp President Peter Chernin offers his perspective on key factors in increasing the mobile content audience.
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Peter Chernin
Avoid Fear of Failure
There might be bumps in the mobile content road, but Newscorp President Peter Chernin says developers can't be afraid to "swing the bat".
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Entertainment Roundtable
Network Integrity
Carriers have made enormous investments in their networks and in establishing their customer bases, important factors to consider in the matter of third-party content applications, according to Verizon Wireless Executive VP and COO Lowell McAdam, Sony Pictures Entertainment Chairman and CEO Michael Lynton, and EA Mobile Senior VP Mitch Lasky.
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Entertainment Roundtable
Standards
The variety of operating standards is a challenge to mobile content providers, as discussed by Sony Pictures Entertainment Chairman and CEO Michael Lynton, and EA Mobile Senior VP Mitch Lasky.
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Entertainment Roundtable
Ads and Mobile
Advertising, wireless devices, and free content.... are they a match? Verizon Wireless Executive VP and COO Lowell McAdam and EA Mobile Senior VP Mitch Lasky share their views during the Entertainment Roundtable.
Day Three
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Steve Largent
Text2HELP Charity Donation
CTIA-The Wireless Association® President and CEO Steve Largent announces the Text2HELP initiative, a formal partnership between the wireless industry and the American Red Cross. Through Text2HELP, wireless consumers may text message charitable donations to the ARC for during times of major disaster response.
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Mobile Networking Panel
Mobile Social Networking Potential
The power and potential of mobile social networking is unlimited, according to panelists Sky Dayton, Helio CEO; Trip Hawkins, Digital Chocolate CEO; and Dan Schulman, Virgin Mobile CEO.
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Mobile Networking Panel
Youth Market and Social Causes
Young people use their mobile devices to interact differently than older generations, and that includes fulfilling a need to contribute to social causes. Virgin Mobile CEO Dan Schulman, Digital Chocolate CEO Trip Hawkins, and Helio CEO Sky Dayton discuss ways in which the industry can facilitate that demand and its potential.
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Mobile Networking Panel
MVNOs Future
What's the future of MVNOs? Virgin Mobile CEO Dan Schulman and Helio CEO Sky Dayton offer their unique perspectives on the obstacles, challenges, and existing opportunities for the MVNO operator.
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Mobile Networking Panel
Power of LBS
Location-based technology offers incredible opportunity for mobile social networking, as discussed by Helio CEO Sky Dayton and Digital Chocolate CEO Trip Hawkins.