Day One
Tuesday, Sept. 12, 2006
8:00 am - 5:00 pm
Registration
9:30 am - 11:30 am
Day One Keynote
11:00 am - 12:30 pm
CTIA Smart Pass Conference
11:30 am - 5:00 pm
Exhibit Floor Open
11:30 am - 4:00 pm
SIS: Women in Leadership
12:00 pm - 5:00 pm
SIS: Data in a Wireless World—Who and What's at Risk
1:00 pm – 5:15 pm
Wireless Solutions by Vertical Workshop
1:00 pm - 2:30 pm
Wireless Email & Other Messaging Options
3:30 pm – 5:00 pm
Finding the Short-Term ROI in M2M Implementation
1:00 pm - 2:30 pm
Plenary: The Status of the Mobile Entertainment Marketplace: A Comprehensive Update Exhibit Floor Reception
3:00 pm - 5:00 pm
Exhibit Floor Reception
Day One Highlights
The curtain rose at CTIA WIRELESS I.T. & Entertainment® 2006 this morning with a surprise keynote address from California Governor Arnold Schwarzenegger. The CEO of the nation’s largest state talked-up California’s recent economic rebound and the critical role high technology services like wireless have played in creating new jobs and attracting capital investment.
Earlier, keynote host and CTIA -The Wireless Association® President and CEO Steve Largent took center stage to screen the industry’s new and award-winning video titled; "Wireless: There’s Magic in the Air." Largent also urged attendees to contact their elected representatives in Washington to express support for the Senate Communications Bill which seeks to establish a consistent, national regulatory framework for wireless service.
The morning concluded with a roundtable discussion featuring some of the brightest minds in Enterprise I.T. The session was moderated by the Editorial Director of eWeek, Mr. Eric Lundquist. Panelists shared many examples of how wireless is transforming the American workday.
Day One also featured a variety of insightful Education Sessions focusing on themes of critical importance to the mobile enterprise and entertainment world.
Among the highlight sessions on the Day One enterprise track was Wireless Solutions by Vertical moderated by Yankee Group Vice President, Eugene Signorini. Industry executives in health care, finance, utilities, and transportation shared numerous case studies of how wireless technology is radically changing the way we do business by improving productivity and efficiency.
The "Location Based Services in Enterprise: Customer Successes with LBS" Ed. Session, moderated by Wireless Week Editor, Monica Alleven, addressed LBS aplications from the business customer perspective in three main areas: technology choices, applications, and privacy issues. Panelists also discussed trends that are driving the future of enterprise LBS including convergence, service delivery/architecture, and sophistication of value-chain and revenue models.