Keynote DVDs – a set of DVDs containing the keynote presentations from all three days of the show, including welcoming remarks by Steve Largent, President & CEO, CTIA-The Wireless Association®.

Keynote speakers:

• Chris Baker, SVP – Shared Services, San Diego Gas & Electric and CIO, Southern California Gas Co.
• David Ko, SVP, Yahoo! Mobile, Yahoo! Inc.
• Dr. Irwin Mark Jacobs, Co-Founder, Qualcomm Incorporated
• Dr. Paul E. Jacobs, Chairman of the Board & Chief Executive Officer, Qualcomm Incorporated
• John Donovan, Chief Technology Officer, AT&T
• Julius Genachowski, Chairman, Federal Communications Commission
• Ralph de la Vega, President & Chief Executive Officer, AT&T Mobility and Consumer Markets
• CTIA Fund Fest featuring judges Andy Seybold, CEO and principal consultant, Andrew Seybold, Inc.; Quinn Li, managing director, Qualcomm Ventures; and Rory Moore, CEO, CommNexus San Diego.

This is your year-round industry resource guide! Over 140 pages jam-packed with exhibitor contact information, cross reference product/service listings, a summary of the show’s cutting edge technology, educational programming and speaker information.

Mobile services is an extremely relevant platform for advertising to mass audiences given that mobile subscription revenue exceeded $4 bil in 2008 and is expected to approach $6 bil by 2013. Many believe that using mobile services as an advertising medium will create a new revenue stream for telecom operators as well as for technology enablers and content developers. Furthermore, mobile advertising may play a key role in driving usage of paid mobile data services. Always a popular draw, this carrier only panel will dispel the rumor and innuendo surrounding the carriers’ view of mobile advertising and what is being done to embrace the medium.

Panel Moderator:

• Bryan Biniak, Managing Director & Founder, Provenance Ventures, LLC

Speakers:

• Len Barlik, VP, Wireless & Wireline Services, Sprint
• Stephanie Bauer Marshall, Mobile Advertising, Verizon Wireless
• Doug Britt, Vice President Data Service, Virgin Mobile USA
• William Hsu, VP of Product Strategy, AT&T Interactive
• Larry Jordan, Director of Mobile Web, T-Mobile USA
• Joe Settimi, Senior Director, Products, U.S. Cellular

In just a little over two years, the relevance of social networking for the mobile sector has been cemented, due to its momentum as a driver for consumer mobile web adoption. Social networking has also driven the move from walled garden models towards unbridled open Internet access on mobile networks. Advances in smartphone, browser and web app technologies, particularly on the Apple iPhone and Blackberry platforms, have also boosted the take-up and usage of mobile social networking sites through improved user experience and engagement. Many question the importance of social networking considering it simply entertaining, while others consider the capability essential. From blogging to ‘twittering’ this session will uncover the strategies for leverage and monetize mobile’s unique and evolving capabilities to enhance the online interaction among your “circle of friends”.

Panel Moderator:

• Chris Parandian, CEO, Tin Can Communications®

Speakers:

• Mark Anderson, CEO, HipLogic
• Dr. Nagappan Arunachalam, Chief Marketing Officer, NewBay Software
• Darren Koenig, Director - Wireless, Internet, Telecom, Tele Atlas
• Mohan Sadashiva, Senior Vice President of Marketing, FusionOne
• Emily Soelberg, Director of Mobile Applications, AT&T

The convergence of television and mobile phones has resulted in what many perceive as the ultimate wireless application, Mobile TV. As the number of carriers and technology companies working to roll out Mobile TV across the world increases, stakeholders are questioning when the return on that investment will materialize. Closer inspection reveals that while some services have been launched, those impacted represent a limited area or specifically targeted audience. Panelists for this topic will address the various questions related to mass adoption including the right combination of infrastructure, handsets, content, and supporting technologies.

Panel Moderator:

• Akshay Sharma, Research Director, Carrier Network Infrastructure, Converged Infrastructure, Gartner – Dataquest

Speakers:

• Jonathan Barzilay, SVP, Programming and Advertising, FLO TV
• Cedric Fernandes, VP Technology, MobiTV
• Stacy Melle, Vice President Marketing, NBC Universal Digital Distribution
• Marty Roberts, Vice President of Marketing, thePlatform

The mobile handset holds enormous potential as a tool for targeted marketing and advertising. Few question the personal nature of the medium. This, coupled with the fact that it is a significant monthly expense for many consumers, it is easy to see why spam is such an enormous threat. This session will provide a comprehensive examination of the mobile advertising market to date, focusing on 7 key advertising delivery channels, SMS, MMS, In-content download, on-portal, mobile internet, idol screen and mobile TV. What are the key hurdles to the deployment and success of mobile advertising? How is the mobile advertising value chain likely to develop? Key players in the mobile advertising value chain will address these questions and reveal vital strategic recommendations for brands, advertising agencies, content providers and operators on what the wireless industry is missing in addressing this opportunity.

Panel Moderator:

• Ted Cohen, Managing Partner, TAG Strategic

Speakers:

• Cristy Burgan, Vice President, Marketing Solutions, Acision
• Matt Crowley, CMO, AT&T Interactive
• Jay Emmet, General Manager, OpenMarket
• Larry Harris, CEO, Ansible
• Solomon Masch, Director, Digital Advertising, MTV Networks

Over eleven years ago the mobile music market exploded onto the scene with monophonic ringtones. To a larger extent, the mobile music scene is still very much dominated by personalization services today. Despite growing demand, mobile operators have failed to take full-track services to the mass market partly due to high pricing and costly data download charges. Varying retail models including 'free' offers at point of delivery is still not enough to ensure uptake of the service – particularly amongst the youth market where piracy tends to be high. This panel will outline the critical success factors that need to be taken into account if these music services are to become more lasting propositions. They will address the various key ingredients impacting growth, including operator-centric issues, handset impact, and off portal service provider strategies among others.

Panel Moderator:

• Ralph Simon, Chairman Emeritus MEF Americas, Mobilium International Advisory Group

Speakers:

• Brad Duea, President, Napster
• Tom Erskine, Director Global Sales, Nokia Music, Nokia
• Mark Nagel, Director, Premium Content, AT&T
• Bobby Rosenbloum, Co-Chairman, Atlanta Entertainment Group, Greenberg Traurig, LLP

Education has always been about receiving and processing timely information. Wireless has provided a new channel for information sharing and a new method to communicate real-time data wherever/whenever. This session will review the value and benefit of using wireless as an additional (or replacement) tool to enhance the relationship between educators and the educated.

Panel Moderator:

• Gene Signorini, Vice President, Yankee Group

Speakers:

• Mohit Bhargava, President, LearningMate Solutions Canada Ltd
• Hans Brons, Founder and CEO, iRex Technologies
• Peggy Casey, manager, mobility solutions group, Cisco
• Fraser Edward, Marketing Market Development, Education, Research In Motion/BlackBerry
• Rami Safadi, CTO, Sakhr Software USA

Wireless technologies offer new ways for forward thinking utility companies to conserve resources and operate more efficiently. But how are archaic business models evolving with the infusion of wireless capabilities? Where is the investment? When will we see ROI? This session will expose what needs to happen for utility companies to really “go green” with remote monitoring and smart grids.

Panel Moderator:

• Shahid Ahmed, Partner, Accenture

Speakers:

• Ronald Bilodeau, Staff Contracting Agent, NV Energy
• David Borth, Corporate Vice President, Enterprise Mobility Solutions, Motorola, Inc.
• Alex Brisbourne, President and COO, KORE Telematics
• Bob Friday, Director of Strategic initiatives, Wireless Networking Business Unit, Cisco
• Jake MacLeod, Principal Vice President and CTO, Bechtel Communications, Inc.

Recently, the US government introduced the $825-billion economic stimulus package. The effectiveness of the stimulus package depends on the money being spent quickly. State and local governments are working through the regulations and rules to grab a slice of the pie and there will be projects and job opportunities generated for entrepreneurs and technology professionals. This session will address the opportunities and benefits related to the government stimulus package and what this means to the wireless industry. Attendees will learn of the large operational investments in wireless, the ROI of building wireless technology into business plans and the payback period in general operating and maintenance costs, which could include a smaller footprint in office space (telecommuters), service calls (handled wirelessly). What are the best methods for wireless companies interested in obtaining this funding and providing solutions related to some of the hottest issues in the industry including broadband, healthcare, net neutrality, and others?

Panel Moderator:

• Laurie Lamberth, Principal, Laurie Lamberth and Assoc.

Speakers:

• Jennifer Artley, Vice President, Wholesale, Level 3 Communications
• Rick Rotondo, Chief Marketing Officer, Spectrum Bridge
• E.Y. Snowden, President & Chief Executive Officer, Tatara Systems
• Jeffrey Thompson, President and CEO, Towerstream

The iPhone changed everything and there is no going back. So what’s hot? What’s not? What kind of apps have the most appeal among different market segments? What elements make an app more viral? This session will offer insights into the cutting edge apps emerging on the scene today from both traditional media outlets and new industry players, and uncover strategies for success.

Panel Moderator:

• Tim Chang, Principal, Norwest Venture Partners

Speakers:

• Mark Collins, Vice President, Voice and Data Products, AT&T
• Eric Duprat, General Manager, PayPal Mobile, PayPal
• Jim Eadie, Vice President, Digital Distribution, MTV Networks
• Scott Moore, Vice President, Best Buy Mobile
• John Osborne, CEO, Co-Founder, Tarsin, Inc.

Panelist discussing this topic will explore the potential for general information from various sources (email, news sources, blogs, social networks, etc.) to be layered within mobile interaction making them more productive, enjoyable, frequent, and capable of returning a greater value to the parties that support them. New technologies which represent modeling, indexing, and retrieving mobile data will be covered. In particular, robust solutions that aid the integration of highly valued and timely information to enhance the productivity and usability of mobile interaction will be discussed.

Panel Moderator:

• Steven Brumer, President, Wireless Rain

Speakers:

Application Program Interface (API) is changing the speed at which applications for mobile become available. What works and what doesn’t? The common denominator is the role that APIs are facilitating a modularity that handset openness brings to the consumer choices. Panelists will talk about their newest applications being launched via APIs, the brands and products using APIs to speed up their launches and the process to work via APIs to get the apps up and running, fast.

Panel Moderator:

• Hank Skorny, Executive Advisor, O8 Ventures

Speakers:

• Juha Christenssen, CEO, CloudMade
• Mark Jacobstein, CEO, iSkoot
• Jan Linden PhD, VP, Engineering, Global IP Solutions
• Oren Michels, CEO, Mashery
• Bill de hÓra, Chief Architect, NewBay Software

The mobile application marketplace has created a fundamental shift in the way users, seek, find, purchase and consume content. As a “wild west-type” frontier, the mobile app storefront is rapidly evolving in ways that are both innovative and potentially harmful to the consumer market. This session will provide an overview of the current state of mobile app stores and will seek to uncover the trends to leverage (and the practices to avoid) to preserve the user experience and maintain the integrity of the mobile content space. Strategies for overcoming the challenge of crowded shelf space, continued device fragmentation and shifting business models will also be addressed.

Panel Moderator:

• Mark Lowenstein, Managing Director, Mobile Ecosystem

Speakers:

• Alex Bloom, CEO, Handango
• Venetia Espinoza, Director, Mobile Applications and Partner Program, T-Mobile USA
• George Linardos, Vice President, Products, Media & Games, Nokia
• Paul Reddick, CEO, Handmark
• Leroy Williams, Executive Director, Verizon

Location Based Services (LBS) are a very popular application and are critical to both Enterprise and Consumer needs, but these applications have not yet reached critical mass or become an integral part of mobile living. Panelists will address the business of cultivating this need through mobile marketing and advertising and address the technological needs of coverage, reliability and interoperability. Market impediments to growing adoption of LBS will also likely be addressed.

Panel Moderator:

• Lee Daniels, President, Daniels Consulting

Speakers:

• Amit Bhojwani, General Manager, Mobile Enterprise Services, VeriSign
• Eric Blumberg, Founder/President & CTO, Smarter Agent
• Joe Hannan, Vice President for Location Products, TeleCommunication Systems, Inc.
• Ananth Rani, Senior Vice President of Products and Services, Xora, Inc.
• Dean VonBank, VP Customer Marketing, NAVTEQ

Banking, Finance, Commerce, Wallet. This Topic is all inclusive about Mobile Money. This session will discuss technology and business trends in delivering and enabling money to be transacted or transferred via a consumer’s mobile device. There are multiple methods, services, products and test market results that will be discussed under this Topic.

Panel Moderator:

• Derek Kerton, Principal, The Kerton Group

Speakers:

• Soren Bested, COO, Monitise Americas
• Jim Greenwell, President & CEO, Danal, Inc./BilltoMobile
• Scott Nichols, Director – IPX Ericsson North America, Ericsson
• Joseph Salesky, Chairman and Co-founder, ClairMail
• Dave Vigil, Senior Vice President, Firethorn, a Qualcomm company

As wireless technologies move toward ubiquitous broadband connectivity anytime, anywhere, a new class of health and wellness-related products and services are emerging. This session will offer a high-level discussion regarding the ways in which mobile broadband access and other technologies are being used to connect users with healthcare experts and wellness advice and how this trend will impact the way we live and age.

Panel Moderator:

• Emilio Pardo, Chief Brand Office, AARP

Speakers:

• Donald Jones, VP, Health and Life Sciences, Qualcomm
• Dr. Jeremy Lowell, Owner/Operator, Gold's Gym
• Martin-Pierre Roy, Vice President, Research and Development, Myca

As busy doctors and patients try to squeeze a massive amount of information sharing into increasingly-shorter doctor visits. Patients often either forget to share data, or relay erroneous information to their physicians. This session will explore wireless as a tool for remotely monitoring a patient for more accurate readings to aid in a physician’s diagnosis.

Panel Moderator:

• Athena Polydorou, Director, Wireless Internet Development, CTIA - The Wireless Association®

Speakers:

• Jon Adams, Director of Business Development, Wireless Connectivity Operations, Freescale Semiconductor, Inc.
• Steve Brown, CEO, 3banana Inc.
• John LaLonde, Vice President, Cardiac Device Telematics, Boston Scientific
• William Cameron Powell MD, FACOG, Pres., Chief Medical Officer, Co-Founder, AirStrip Technologies™
• Richard C. Strobridge, CEO, Entra Health Systems

Wireless technology is changing the face of healthcare by connecting doctors and patients in innovative ways. From mobile health monitoring designed to promote health in those with chronic diseases, to grass-roots mass market education on healthy lifestyle choices, this session will focus on how wireless is enabling healthcare consumers (patients, nurses, emergency responders) to improve their individualized Health Care services.

Panel Moderator:

• Azita Arvani, Principal, Arvani Group, International

Speakers:

• Arlene Harris, Founder, Jitterbug
• Sheldon Hebert, Director, Public Sector, Healthcare and Education, Research In Motion
• Victoria Obenshain, Director of Wireless Strategy, Panasonic Computer Solutions Company
• George I. Pollack, Chief Operating & Technology Officer, Wound Technology Network
• Mike Srivathsa, Vice President, Sales & Marketing, Corventis, Inc.

Combating rising healthcare costs is a top priority in our nation’s economic struggle. This session will explore the application of wireless to chronic disease management for the benefit of the patient and for healthcare reform. The role of wireless monitoring to ensure the patient’s compliance with physician instructions will also be discussed.

Panel Moderator:

• Harry Wang, Director, Health & Mobile Product Research, Parks Associates

Speakers:

• Kent Dicks, Founder and CEO, MedApps, Inc.
• Dr. Anand K. Iyer, President and COO, WellDoc, Inc.
• Mark Oswald, CTO & SVP, Engineering, iMetrikus, Inc.
• Andrew Thompson, President & CEO, Proteus Biomedical, Inc.

There is no element of life more precious than one's health and wireless is playing an increasingly important role in the pursuit of wellness through the "always-on broadband to the person" connectivity mobile technologies provide. This session will provide details on the most innovative real-world uses of mobile products and services in healthcare.

Panel Moderator:

• Gerry Purdy, Principal Analyst, Frost & Sulllivan

Speakers:

• Eric S. Collins, CEO, Montage Systems
• Tom Evangelisti, President, MEDCEL
• Aaron Goldmuntz, Director, Business Development, CardioNet, Inc.
• Charlie Huiner, VP of Business Development, InTouch Health
• Clint McClellan, Senior Director, Health & Life Sciences, Qualcomm Inc.

Virtual management of networks, data processing and routing is the next business model leap that is happening in mobile data. The data center is no longer in a brick and mortar location but enmeshed in the web of internet connectivity. This panel will discuss the viability, the installation and maintenance issues and the currently viewed improved ROI and client management related issues. Are hosted solutions only a product of today’s tough economy or are they here to stay? What are the benefits and drawbacks of hosting? How will these solutions change over time to support new service offerings for customers and evolving network technologies?

Speakers:

• Rob Chimsky, Vice President, inCode
• Geoff Hollingworth, Director, Innovation, Ericsson
• Ken Lee, Director of Product Marketing, Service Delivery Products, Oracle Corp.
• Stephen Zitnik, Executive Vice President, Interop Technologies

Transportation has long used electronic versions of maps for route planning to improve efficiency. Wireless has enhanced this functionality with real-time weather, traffic and other information updates. Public bus systems have wireless access to schedules, commuters cab access traffic reports, fleet managers can adjust routes as needed. This session will focus on strategies and case studies that address wireless improvements in efficiencies in fleet managers, logistical routing, or commuter utilization of mobile enabled real time information.

Panel Moderator:

• Richard Crone, CEO & Founder, Crone Consulting, LLC

Speakers:

• Ravi Acharya, Associate Director, b2b Marketing, TeleNav, Inc.
• Philippe Guillemette, Senior VP, Advanced Technology, Sierra Wireless
• Quinn Jacobson, Research Leader, Nokia
• Charles Walton, EVP Payment Business Line, Inside Contactless
• Ian White, CEO, Urban Mapping, Inc.

The smartphone segment is witnessing the fastest growth in the handset market. Smartphones now account for more than a quarter (25.8%) of worldwide traffic. Are smartphones the preferred delivery platform for the future? What are the key drivers, barriers, and trends influencing the smartphone market and driving mobile data consumption? What can handset vendors, OS vendors and mobile operators do to increase smartphone adoption? This session will address these questions and focus on the high-level business and technology issues and critical considerations for addressing the smartphone market.

Panel Moderator:

• William Stofega, Program Manager, Mobile Device Technology and Trends, IDC

Speakers:

• Justin Denison, Vice President of Strategy, Samsung Telecommunications America
• Jason Kenagy, Vice President of Product Management, QUALCOMM CDMA Technologies, Qualcomm Inc.
• Ian Laing, Vice President, North America Sales, Nokia
• Jason Mackenzie, President, HTC America
• Seshu Madhavapeddy, General Manager, OMAP Mobile Communication and Computing Business Line, Wireless Group, Texas Instruments Incorporated (TI)
• Christy Wyatt, Vice President, Software Platforms & Ecosystem, Motorola, Inc.

Using the Internet from a mobile device is a lot more popular than some of us realize, and even more surprising is the fact that the US leads the pack when it comes to mobile Internet usage. In fact, analysts are reporting that the number of people using their mobile device to access news and information on the Internet more than doubled over the last year. This session will discuss the future of the Internet and its growth with the mobile consumer and the overarching question of whether a critical mass is the essential ingredient to drive a compelling wireless user experience on par with a landline. What role will technology and consumer choice driving business decisions in the product R&D cycle play in driving this development? Will this large consumer base, armed with the latest devices, propel the mobile Internet experience to be as compelling as one online or will the wireless connection always be a runner-up experience?

Panel Moderator:

• Michael Grossi, Director, Altman Vilandrie & Company

Speakers:

• Gavin Kim, Vice President, Content & Data Services and Enterprise Enablement, Samsung Telecommunications America
• Peter Koo, VP, Strategic Development, Ericsson
• Keith Kressin, Senior Director, Marketing & Product Man, Qualcomm CDMA Technologies
• Ian McKerlich, Director of Mobile Web and Content Services, T-Mobile USA
• Jim Ryan, Chief Strategy and Marketing Officer, Motricity
• Keith Saft, Global Director of Mobile Product Management and Design, Yahoo!

Savvy mobile users have long used mobile devices to access weather reports and airline flight schedules. So how are consumers using mobile devices to access merchandise info while shopping? From coupons via short code, product information via NFC and loyalty programs delivered via GPS, this session will address the innovative “In-Store Environment” uses of mobile technologies and how brands, retailers and advertisers can all leverage the ability to share information with end-users via the mobile channel while they are in the purchase/decision process.

Panel Moderator:

• Lubna Dajani, Founder and CEO, Stratemerge; MobileMonday NY

Speakers:

• Brent Dusing, CEO, Cellfire
• Chip Hoffman, CEO, Mobile Tag, Inc.
• David Klein, Vice President, Media Solutions, NAVTEQ
• Michael Mullagh, CEO, VIVOTECH
• Mark Self, Vice President, Industry Solutions, Motorola Enterprise Mobility Solutions

Official Show Program Guide & Directory – This is your year-round industry resource guide! Over 280 pages jam-packed with exhibitor contact information, cross reference product/service listings, a summary of the show’s cutting edge technology, educational programming and speaker information.

**Bonus Materials:

• Pocket Guide – easy access to information including show highlights and an exhibitor list.
• Floor Plan – detailed map of the show floor and all of the exhibitors present.

Keynote DVDs – a set of DVDs containing all the keynote presentations from the first two days of the show. Featuring: welcoming remarks by Steve Largent, President & CEO, CTIA-The Wireless Association®.

Keynote speakers:

• Robert Bach, President, Entertainment & Devices Division, Microsoft Corporation
• Robert Dotson, 2009 CTIA Chairman, President & CEO, T-Mobile USA
• Mike Lazaridis, President & Co-Chief Executive Officer, Research In Motion
• Ivan Seidenberg, Chairman & CEO, Verizon Communications
• Eric J. Topol, M.D., Director, Scripps Translational Science Institute & Chief Academic Officer, Scripps Health
• Benjamin Wolff, Co-Chairman, Clearwire Corporation