Key Points

CTIA Position

In today's wireless industry, consumers have a variety of choices from a number of companies, whether it's content developers, app creators, device manufacturers or providers. The assortment of options is why the U.S. wireless industry is robustly competitive and innovative. At the same time, consumers must take the time to review each app, service and product they use on their mobile devices to know how their personal information, including location, may be used.

CTIA members adhere to legal and voluntary standards to protect personal data and to give consumers choices about how their data is used. 

  • Consumer data and privacy policies

    • Consumer Code for Wireless Service –The participating carriers agreed to provide privacy policies that state how they will collect, use and disclose various types of information, including personal information and Customer Proprietary Network Information (CPNI), and how carriers prevent unauthorized access to CPNI.
    • Many wireless companies also allow users to make choices about the sharing of their personal data (except as required by law). Consumers should check the privacy policy of their carrier to understand their choices.
    • Consumers should be aware that mobile apps they choose to download and mobile websites that they choose to visit (and advertising in apps and on websites) operate under their own privacy policies. Consumer data may be stored in the cloud or on the consumer’s device, and personal data may be used for advertising. Some app and website policies allow consumers to make choices about the collection and use of their personal data. 

  • Location Based Services (LBS)

    • Many consumers find LBS apps and over-the-top (OTT) services that identify the closest movie theater or provide door-to-door directions to be use useful. However, if consumers do not want to share their location information with these LBS providers, they may choose to disable their location information on their devices or simply choose to not use those LBS apps or OTT services.
    • In a proactive effort to promote and protect consumer privacy participating LBS providers developed and agreed to the Best Practices and Guidelines for Location Based Services in 2008. The LBS Guidelines require LBS providers to give consumers notice and choice and are consistent with the 2012 Federal Trade Commission's Privacy Best Practices PDF icon.

  • Children and Privacy

Last Updated: November 2013

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