724 Solutions’ Seamless Access Empowers Mobile Operators to Bridge the Profitability Divide Lurking within the Explosion of Growth in Mobile Broadband Services

Santa Barbara, CA, (June 10, 2009) - 724 Solutions, a leading provider of next generation mobile data solutions that enable seamless access and communications in an IP-based world, announced that the latest version of its Seamless Access solution provides mobile operators with the capabilities necessary to drive profitability in their rapidly growing mobile internet and mobile broadband services through the intelligent management of data traffic and service enabler costs associated with that growth.

Broad coverage of higher bandwidth 3/3.5G networks, wide availability of smart phone devices, broadband-enabled laptops and dongles with the vast amount of multimedia and video content from the Internet are driving mobile internet and mobile broadband usage to record levels. Ovum Research predicts that by the end of 2014 mobile broadband users will increase by over 1000% and in 2014 those users will generate over $139 billion in mobile broadband revenue for mobile operators. Although revenue from mobile internet and mobile broadband services continues to grow, the number of users and the traffic they generate is growing even faster, meaning that mobile operators must be cautious about how they scale their network and service enabler infrastructure, maintaining a compelling quality of service at an affordable cost.

The latest release of 724’s Seamless Access solution uniquely enables mobile operators to eliminate data infrastructure inefficiencies that quickly drain profitability from their mobile internet and mobile broadband services. Seamless Access empowers mobile operators with a dynamic, intelligent decision-making capability in their network infrastructure that eliminates network complexity, assures that service enabler resources are only invoked when needed, efficiently handles all categories of data traffic, scales economically with the lowest cost of ownership and has the highest degree of flexibility for quick time to market for new services. Additionally, this flexible decision-making capability allows mobile operators to tailor their mobile internet and mobile broadband services to specifically target the needs of different subscriber segments.

Efficient resource utilization and traffic categorization is the first step towards profitable data services. The single view of all incoming and outgoing traffic makes Seamless Access the ideal network resource for policy control, federation or enforcement. The comprehensive nature of the Seamless Access solution facilitates a simplification of the network that delivers a greater level of manageability, a more robust environment, a lower cost of ownership and an infrastructure responsive to the changing needs of the very dynamic mobile internet world.

“Mobile operators have an enormous opportunity in front of them, but they must avoid falling into the profitability abyss by simply throwing dumb capacity into their network, as is encouraged by some of the older point solution providers,” said John Sims, Chief Executive Officer of 724 Solutions. “Instead the mobile operators have an opportunity to meet the bandwidth demand with the implementation of smart capacity and use it to shape the costs of the radio network and service enabler resources to ensure that their mobile broadband business growth maintains attractive margins.”

Seamless Access’ intelligent traffic handling and decision-making capabilities enable consistent service offerings across devices for an optimized, personalized subscriber experience. In addition to optimization, filtering and adaptation, the latest Seamless Access software delivers the safest subscriber mobile internet experience with built-in virus checking to protect subscribers against malicious content.

As a single logical navigation point for all mobile internet and mobile broadband traffic and services, Seamless Access’ Usage Analytics & Reporting capability provides a powerful tool for the operator to understand service and subscriber trends in order to continually evolve their mobile internet services, drive mobile advertizing programs and respond to subscriber demands.

Seamless Access is an intelligent converged mobile IP traffic management solution designed to support next generation mobile internet or broadband services from mobile, portable and fixed devices, thus significantly simplifying the operator’s network infrastructure and delivering an environment that facilitates a speed of services innovation that meets the demands of today’s mobile subscribers. As market and subscriber requirements evolve, customer investment is preserved and speed of innovation is accelerated with the future-proof extensibility of Seamless Access’ component architecture, workflow engine and plug-in service modules.

For more information, visit www.724.com.

About 724 Solutions
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India. For more information, visit www.724.com.

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