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Check out what wireless industry leaders were saying at International CTIA WIRELESS I.T. & Entertainment 2009® about the latest mobile trends, opportunities & challenges, by watching the CTIA Keynote Highlight Webcast.
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80. As per Ovum, by 2015, the wireless industry in the United States could employ more than 6.5 million
people.
81. According to the Mobile Marketing Association, by 2008, 89% of brands will use text and multimedia
messaging to reach their audiences.
82. In the first six months of 2006, the number of subscribers to two-way SMS grew by 88%.
83. According to M:Metrics, more than 6% of teen wireless customers sent video messages in the U.S. in
October 2006.
84. If the wireless telecom industry were a country, its economy would be bigger than that of Egypt, and, if
measured by GDP, and would rank as the 46th largest country in the world.
85. Based on the current 15% annual growth rate enjoyed by the wireless industry, in the next 5 years
wireless will become a larger sector of the US economy than both the agriculture and automobile sectors.
86. According to the Mobile Marketing Association, 40% of global brands have already deployed test
messaging marketing campaigns.
87. As of December 2005, there were 6,613,341 wireless subscribers in the state of Michigan, representing
more than 67% of the state’s population.
88. Wireless is a highly competitive industry – as recently as last week, the wireless space welcomed a new
competitor, as Apple Inc. introduced the iPhone.
89. The FCC has reported that “The J.D. Power and Associates 2006 Wireless Call Quality Study found that
the quality of mobile telephone service improved in the past year, with reported problems per 100 calls
reaching the lowest level since the inaugural study in 2003.”
