Common Short Codes (CSC) offer marketers unique opportunities to engage their audiences via text messaging. These CSCs are five or six digit codes that may be personalized to spell out a company, organization or a related word. Many organizations may choose to use CSCs to send premium messages, which may charge subscribers additional fees for informative or promotional services such as coupons or news updates.
The Common Short Code Administration (CSCA) and iconectiv are responsible for overseeing the CSCs on behalf of participating U.S. wireless carriers, including administrative, technical and operational duties.
To protect consumers, CTIA and the Mobile Marketing Association (MMA), offer best practices and guidelines for mobile marketers to conduct successful campaigns using CSCs. Campaigns fall into three broad categories, with best practices and guidelines for each: