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80. As per Ovum, by 2015, the wireless industry in the United States could
employ more than 6.5 million people.
81. According to the Mobile Marketing Association, by 2008, 89% of brands
will use text and multimedia messaging to reach their audiences.
82. In the first six months of 2006, the number of subscribers to two-way
SMS grew by 88%.
83. According to M:Metrics, more than 6% of teen wireless customers sent
video messages in the U.S. in October 2006.
84. If the wireless telecom industry were a country, its economy would be
bigger than that of Egypt, and, if measured by GDP, and would rank as
the 46th largest country in the world.
85. Based on the current 15% annual growth rate enjoyed by the wireless
industry, in the next 5 years wireless will become a larger sector of the
US economy than both the agriculture and automobile sectors.
86. According to the Mobile Marketing Association, 40% of global brands have
already deployed test messaging marketing campaigns.
87. As of December 2005, there were 6,613,341 wireless subscribers in the
state of Michigan, representing more than 67% of the state’s population.
88. Wireless is a highly competitive industry – as recently as last week, the
wireless space welcomed a new competitor, as Apple Inc. introduced the
iPhone.
89. The FCC has reported that “The J.D. Power and Associates 2006 Wireless
Call Quality Study found that the quality of mobile telephone service
improved in the past year, with reported problems per 100 calls reaching
the lowest level since the inaugural study in 2003.”