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CTIA develops a monthly series of videos on new products, services and initiatives that benefit consumers. Wireless is constantly and dramatically changing the way we live, work and play. While each month's theme changes, these "Wonder of Wireless" features highlight:
Wireless at Work – Focuses on innovative products and services.
Industry Insider – Interviews with policymakers and influentials on various issues.
Policy Point – Explains CTIA's position on a variety of policy topics.
Wireless Lifesaver – Identifies individuals who have used their mobile devices and services to save a life, stop a crime or in the event of medical emergency.
To receive an email with the monthly WOW video series, please click here.
To view this month's WOW webcasts, please click here.
Voluntary Industry Guidelines
Best Practices and Guidelines for Location Based Services
These guidelines were created with the strong support of CTIA's carrier members and approved by by the CTIA Board of Directors. They are based on the information privacy best practices promoted by the Federal Trade Commission, and the document follows the now familiar structure that includes Notice, Consent and Safeguards.
Consumer Code for Wireless Service
All of the country's major wireless carriers and most regional and local wireless service providers have committed to the voluntary "Consumer Code for Wireless Service." It's the industry's effort to help consumers make informed choices when selecting and managing their wireless service. The Code's signatories must adhere to its 11 points, including commitments to disclose rates, additional taxes, fees, surcharges and terms of service; provide coverage maps; make customer service readily accessible; allow a trial period for new service; and provide free usage alerts to avoid unexpected overage charges.
CTIA Mobile Application Rating System with ESRB
CTIA and ESRB, together with the six founding storefronts and numerous developers, worked closely to create a developer friendly mobile application rating system that was also trusted by parents and consumers. Announced in November 2011, the CTIA Mobile Application Rating System with ESRB is an extension of CTIA's 2010 Guidelines for App Content Classification and Ratings. 
Guidelines for Carrier Content Classification and Internet Access
To provide consumers with the information and tools they need to make informed choices when accessing content using a wireless handset, CTIA and the participating wireless carriers have voluntarily adopted the Guidelines for Carrier Content Classification and Internet Access.
Wireless Content Guidelines Classification Criteria
Mobile content will be classified as Restricted Carrier Content or Generally Accessible Carrier Content based on existing criteria used to rate movies, television shows, music and games.
