Campaign
Launched in June 2005 in the United States, across BREW and J2ME carriers, to promote sales of the newly released of ESPN BottomlinePro sports information application. The campaign included a marketing mix of television, print and online advertising.

How to Use the Service

  • Call to action
  • MO: Text: BL To: 4ESPN (43776)
  • MT: BREW carriers: Download instructions
  • J2ME carriers: SMS with WAP link to carrier purchase deck

Action
Example of download instructions:

To get ESPN’s BottomLine Pro, please

  • Go to Get it Now
  • Click Shopping cart logo
  • Choose Get Going
  • Choose Sports and scroll to find

Common short codes (CSCs) are administered by a single CSC Administrator (CSCA) - CTIA-The Wireless Association® - for a group of U.S. wireless carriers. In addition, the CSCA oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered CSCs.

For more information please visit the CSCA site.


     


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