Voluntary Industry Guidelines

Best Practices and Guidelines for Location Based Services
These guidelines were created with the strong support of CTIA's carrier members and approved by by the CTIA Board of Directors. They are based on the information privacy best practices promoted by the Federal Trade Commission, and the document follows the now familiar structure that includes Notice, Consent and Safeguards.

Consumer Code
All of the country’s major wireless carriers and most regional and local wireless service providers are committed to the voluntary Consumer Code. It’s the industry’s effort to provide consumers with information to help them make informed choices when selecting wireless service, to help ensure consumers understand their wireless service and rate plans, and to continue to provide wireless service that meets consumers’ needs.

Wireless Content Guidelines
To provide consumers with the information and tools they need to make informed choices when accessing content using a wireless handset, CTIA and the participating wireless carriers have voluntarily adopted the following Guidelines for Carrier Content Classification and Internet Access (“Guidelines”).

Wireless Content Guidelines Classification Criteria
Mobile content will be classified as Restricted Carrier Content or Generally Accessible Carrier Content based on existing criteria used to rate movies, television shows, music and games.


The wireless industry has always recognized the vital role it plays regarding public safety, and now you can use this powerful technology to possibly help recover an abducted child.

Wireless AMBER Alerts are free text messages available to wireless subscribers, and are the result of a partnership between the National Center for Missing & Exploited Children, the U.S. Department of Justice, and the wireless industry,


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