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WIC Action Teams
There are currently eight primary WIC Action Teams - each focused on industry issues relevant to the team's domain.
This team is focused on proactively creating conditions that encourage market growth & driving the development of industry standards.
This team has created Use Cases & Call Flows for both Group Messaging & Presence product features that will enable cross-carrier support of a new Enhanced Messaging product in the U.S.
LBS – Location Based Services
This team has published a set of Best Practices & Guidelines for LBS that have as hallmarks consumer consent, notification and safeguard guidelines.
Messaging – MMS Interoperability
This team has published Inter Carrier MMS Messaging Feature Set & Interface Guidelines version 2, in January 2009.
Messaging – SMS Interoperability
This team has published Inter Carrier SMS Messaging Feature Set & Interface Guidelines version 3, in October 2011.
This team is focused on establishing a set of metrics spanning the mobile data market adoption curve, identifying potential data sources from across the mobile data ecosystem & putting in place a data acquisition processes & syndicated distribution platform.
Mobile Advertising Metrics
This team is tasked with understanding the need & ability to have measurable information regarding mobile data usage that can be utilized by Industry to improve consumer experience with advertising via the mobile device.
This team is focused on identifying the barriers to market adoption for various types of mobile content & on helping the industry meet its responsibilities to subscribers as it becomes an increasingly important channel for distribution of all types of entertainment content.
Mobile Financial Services
This team is focused on creating a set of Guidelines that can assist the Industry by communicating with partners the expected actions & protections for information that affects consumers.
This team is focused on creating industry-wide, network-level interoperability guidelines which would enable positive consumer experience during person to person Video calls.
Off Portal Content Monitoring
This team is focused on providing the industry with an ongoing, rigorous monitoring & assessment process of the compliance with industry Best Practices of third party content providers (aggregators & applications developers).