Target Market
The target customers are males and females between 18 - 26. 50% of male customers are between 18-23; 60% of females are between 18-23.

Promotional Elements
Partners have used print media, Web banners, search keyword optimization, television and radio to promote services. As a complement to existing partner services, it’s very simple to add VoCoMo’s text dating application as a new, ancillary revenue stream. Partners are given their CSC/keyword combination and only need to focus on marketing!

Results
Millions of messages are processed on a monthly basis from the VoCoMo text dating community. As more and more customers adapt to using text messaging, it will increasingly result in new registrations and messaging activity between customers. VoCoMo is currently working on next-generation products to meet the growing demand of mobile dating customers.

Common short codes (CSCs) are administered by a single CSC Administrator (CSCA) - CTIA-The Wireless Association® - for a group of U.S. wireless carriers. In addition, the CSCA oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered CSCs.

For more information please visit the CSCA site.


     


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