Monday, May 12, 2008
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Leaner and Meaner Enterprise

 It might be more exciting for some to look at what's going on in the mobile content world and talk about the possibilities coming down the road. Video, games, music.. that's fun stuff. But don't forget this is the "WIRELESS I.T .& Entertainment®" show, and that the enterprise shares top billing.

Businesses all over the country, of all sizes, are finding out wireless solutions are making them increasingly more efficient and productive, and that ultimately makes them more profitable. They just have to take the leap, and I talked with AT&T Business Mobility Marketing VP Mike Woodward about that. Take a look and hear Mike's thoughts about how far wireless data's come in the enterprise, ROI, and what three components are coming together to really give wireless data a big push into the mainstream.

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"Because convergence brings everything to the mobile phone"

Or so says M:Metrics, a company that tracks mobile trends.  Jaimee Minney talked about the increasing demand for mobile services, and how traditional mobile content consumer demographics are starting to change:

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Mobile Marketing with mozes

How much demand is there for opt-in mobile advertising?  Well, according to Irv Remedios, quite a bit.  His company- mozes- works with big-time brands, bands, and grassroots organizations to develop integrated mobile messaging campaigns.  Take a look at what he has to say:

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Pre-Show Thoughts

We might be a day away from the official opening of CTIA I.T. & Wireless Entertainment® 2007, but today's full of a variety of special interest seminars ranging from Billboard's Mobile Entertainment Live to AT&T and Accenture's Enterprise Mobility afternoon session. Throw in seminars on mobile marketing, location-based services, smartphones, 4G, and Andy Seybold's outstanding day-long "university", and it's pretty clear there's something for everybody.. and the show hasn't even started yet! 

 I had an interesting flight out here on a new airline... okay, it was Virgin America, and the in-flight interactive media was outstanding. You could watch live television, pick your own movie, compile a music playlist from more than 50 different artists, play games, and even IM other passengers... all of that right from your seat. It was a totally customized experience and was obviously VA's effort to give passengers what they want. Maybe you don't want to talk to your colleague in 16D, but for families or friends who are split up on the plane, in-flight chat from the seat can be a cool thing. What I think is interesting is the parallel to the wireless experience, with the exception that wireless is well ahead of the airlines in moving quickly to give consumers the choice of what they want. Subscribers get to choose the bells and whistles we like for the pocket-sized computer we carry around, carriers take great steps to make sure everything works, and and here in the US we pay less for and use wireless more than any other country on the planet. 

The value proposition for consumers is unequaled, and it's all because of the competition and innovation that is alive and well in the US wireless market. There are a lot of romantic notions about other countries and what you can do with your mobile in them, but check out this podcast on the Global Mobile Marketplace and hear from analysts who can help separate facts from fiction. The bottom line is the US market is the most vibrant in the world, it continues to respond to consumer wants and needs, and the best is more certainly still to come.



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