CTIA is the International Association for the Wireless Telecommunications Industry, Dedicated to Expanding the Wireless Frontier
Saturday, November 21, 2009

Clouded in Wireless Wonder and Color with Microsoft

For customers, we are looking solely at the ‘connected’ experience. We want services, innovations, and products delivered to whatever screen, to whatever device, whenever. This includes three screens...PC, television, mobile device.

Robbie Bach, President of Entertainment and Development Division at Microsoft Corporation, spoke from the Day 2 keynote stage at International CTIA WIRELESS 2009® about how consumers can connect simply, easily and wirelessly.

Since announcing it at the Mobile Wireless Conference, Microsoft has received tremendous support from OEMs and from operators for their upcoming Windows Mobile 6.5, which is to be unveiled this fall, with Windows 7 right on its tail: smaller footprints, faster speeds, bigger security, and everyday tasks made much simpler, which is what every consumer wants.

Microsoft’s Gian made a demonstration onstage with some smaller devices, or netbooks, using imbedded 3G mobile broadband. He also shared the real CLOUD scenario, where you can use the MyPhone service to back up all of your wireless phone data, emails, texts, messenges, pics, tunes, videos, etc, all by linking it up to the service on your PC.  The CLOUD has xbox capabilities, and also adds slingbox onto your mobile device through the Microsoft platform. It is the opportunity to connect all 3 screens together – and a great way to connect and to deliver everything that the consumers desire.

Once you have all of your life in one device, you’ll want this device to represent the real you! Designer Isaac Mizrahi talked about customizing, personalizing, and the individual experience.  He has designed a number of bold, fun, digital wallpaper backgrounds for your windows mobile device.  Yes… we’re talking plaids and polka dots. All of which match his clothing lines. Your device is not only a lifeline, for organizing, but also a fashion statement—now THAT is mobile life!

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