CTIA is the International Association for the Wireless Telecommunications Industry, Dedicated to Expanding the Wireless Frontier
Saturday, November 7, 2009

Day One: A Keynote in Three Acts

Act One: Steve Largent sat down with CEOs from T-Mobile, Verizon Wireless and Sprint.  Their discussion revolved around a key word in today’s wireless industry: openness.  They were clear: openness is here today.  Each said that their company is promoting and committed to open devices and applications while at the same ensuring a positive user experience. 
With regards to network interoperability:  the laws of physics can be bent but not broken.  A GSM network cannot interface with a CDMA device. But that’s today.

As companies move towards their 4th generation networks, and deploy common standards, network interoperability becomes possible. 

Act Two: Marco Boerries, Exectutive VP of Yahoo’s Connected Life Division then came on and debuted Yahoo’s oneConnect application on the Apple iphone.  This app allows users to centralize their contacts and communications from multiple mediums and social  networks, and makes it mobile.  Next, Boerries debuted Yahoo’s “Blueprint” mobile platform. This is a single, open, cross-platform framework for mobile content and websites. It’s designed to streamline the mobile content and website development cycle, while at the same time enabling robust and diverse features. 

Act Three: Steve returned to the stage to discuss the wireless industry’s evolution and history with mobile luminaries John Stanton and Crag McCaw.  Their discussion was a reflection on and comparison of wireless’s early days and today.  They discussed the characteristics of early cellular users, and how those subscribers compare with today’s mobile broadband users.  They also looked forward, each offering their view of an untethered, wholly connected mobile future.  It was an excellent talk from two industry titans. 

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