Tuesday, May 13, 2008
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The Truth on Text Messaging

There is an email being distributed by CREDO Mobile that pertains to the transmission of text messages on wireless networks. Specifically, it cites a recent incident in which an organization's request for a common short code was initially denied by a carrier, and then permitted once the carrier realized its policy was outdated and quickly reversed itself. Without getting into all of the particulars of the email, I think it's important to point out that it's perpetuating a premise that simply does not exist. Carriers do not block text messages. Period. If any organization wants to communicate with its members, or anyone else for that matter, it is free to send as many text messages as it would like. It is also possible for mobile subscribers to use their wireless devices to access organizations' websites, where they may receive information on making contact with the organization, such as via email or toll-free phone numbers. Carriers have an outstanding track record of blocking unwanted, illegal, or objectionable content---- pornography and spam are examples of that. Inaccurate and misleading emails such as the one CREDO is distributing attempt to confuse the issue for many, and they don't reflect the situation as it exists today. The incident on which it is based was an error that was swiftly corrected in less than 24 hours. On a side, but hardly unimportant, note, think about how long it might take government regulation or intervention in a disputed case such as this one. Instead, the carrier admitted an error, and in an extremely short period of time, corrected itself. To the larger issue, it is worth repeating in plain and simple terms: No carrier is blocking text messages. Any charges to that effect are just flat-out wrong. 

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)
The issue here isn't filtering text messages, it's the allocation of common short codes. Please don't mislead or misdirect the public. You're not doing your organization--or the industry--any favors by doing so.

There are plenty of reports out there that carriers have denied the creation of these codes. It's happened enough times and the FCC has gotten enough complaints that it is investigating.

No common carrier should ever be allowed to deny the creation of a common short code.
# Posted By PhoneBoy | 3/10/08 11:41 AM
A short code is, for all intents and purposes, a phone number for SMS. Last I checked, the only reason an entity would be denied getting a phone number is non-payment. Why should short codes be treated any differently?

You say your members don't filter text messages between individuals. Short codes are used for people to text message with organizations. Why is it ok for mobile network operators to decide which organizations people can and can't SMS to? What makes two people texting about an illegal or "immoral" activity any different than a person texting an organization about it? Why filter in one case, but not the other?

This practice of giving carriers the right to veto particular short codes serves to balkanize the SMS network. If the mobile network operators tried to do this with voice service (e.g. block access to the 800 number for NAMBLA--assuming it exists), it'd be violating federal law.
# Posted By PhoneBoy | 3/11/08 11:53 AM

Many people are either confused about the differences between text messages and common short codes, or are deliberately misrepresenting the situation. The group my comments pertained to is soliciting support to fight a practice that doesn't exist. Contrary to its email, carriers do not block text messages between users. As for common short codes, they are purely marketing tools for retailers and others leasing them. You say all common short codes should be made operational on all networks. Let me ask you this: Should a carrier be forced to transmit traffic on its network for a common short code that has been leased by a pornographic web site or retailer, or an illegal gambling operation? If you shop at Safeway, should it have to reserve space for Giant Food advertising? Does NBC carry CBS promos? As I said earlier, a common short code is nothing more than a marketing technique, a short cut used by retailers to facilitate communication with consumers. Decisions about whether certain codes should be operational rest squarely within a carrier's domain. At the same time, wireless subscribers may still access web sites via the Internet, where they can learn how to contact or receive materials from a business or organization via email, text messaging, or a toll-free phone number.
# Posted By John Walls | 3/11/08 10:57 PM


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