CTIA Semi-Annual Wireless Industry Survey

CTIA-The Wireless Association®'s semi-annual wireless industry survey develops industry-wide information drawn from operational member and non-member wireless service providers. It has been conducted since January 1985, originally as a cellular-only survey instrument, and now including PCS, ESMR, AWS and 700 MHz license holders. No break-out of results specific to spectrum bands or licenses is performed.

The information solicited from the service providers includes: direct employment, number of cell sites, total service revenues, roaming revenues as a subset of total service revenues, the average local monthly bill, the average length of call, and other metrics. The average local monthly bill is developed on a weighted basis, to avoid skewing the figures. It is not an average of averages. No adjustments are made to these figures.

The CTIA survey also develops information on the number of reported wireless subscriber units or "connections" for the responding systems, and an estimated total wireless connections figure (taking into account non-responding systems).

To preview the report look at the Semi-Annual 2011 Top-Line Survey Results. 


Method:
The Semi-Annual Wireless Industry Survey is completely voluntary and thus does not yield a 100% response rate from all service providers. However, the survey has an excellent response rate. For the June 30,2011, installment of the semi-annual survey, CTIA received responses from companies serving 96% of wireless subscriber connections.

Because not all systems do respond, CTIA develops an estimate of total wireless connections. The estimate is developed by determining the identity and character of non-responding markets (e.g., RSA/MSA or equivalent-market designation, age of system, market population), and using surrogate penetration and growth rates applicable to similar, known systems to derive probable subscribership. These numbers are then summed with the reported subscriber connection numbers to reach the total estimated figures.

No carrier-specific or market-specific information is maintained as a result of the survey. All such information is aggregated by an independent accounting firm to a nationwide level. The underlying source material for the survey is then destroyed per confidentiality agreements.