Good customer service means
protecting customers’ privacy Pretexting is just one battle in the war that identity thieves are waging against consumers. But wireless companies are etermined to win both the battle and the war despite the enemy’s constant changes in strategy.
“There’s a very, very high level of recognition of the importance of consumer privacy and the need to stay on top of new developments,” says Salow.
“As we continue to refine our security measures, we need to ensure that these measures are appropriate for the sensitivity of the information being protected and don’t stand in the way of legitimate customers getting convenient access to their own account information,” adds Cingular’s Meiss. “It’s a balancing act.”
“We recognize that consumers have entrusted us with a lot of data that we believe is valuable to them and valuable to us,” says Schaffer. “We are very committed to trying to protect that data as effectively as possible, and we take it very seriously. Just as we say we want to be good stewards of our shareholders’ investment, we want to be good stewards of our customers’ information.”
